Are companies spending their money in the wrong place? The Internet has turned the way consumers pay attention upside down. Also, the Internet has revolutionized the economics of marketing and has made many of the traditional strategies and structures of this field obsolete. For example, in the not too long ago, the car buyer would …
Any company that wants to sell its product with a positive result must make it special and desirable, preferably the number one choice of the target consumer. On the other hand, from the consumer’s point of view, a brand is a product. Equivalents of a promise are expectations and beliefs that are formed by tangible …
Today, marketing has been placed in a new position, and the investigation of new scientific topics and concepts has become very important in modern marketing, and it is the experience created for marketers during the process of buying and consuming goods that is decisive. Therefore, we see the important role that the five senses play …