Author name: ژرفا

The fifth international exhibition of shopping centers, commercial complexes, new approaches of the retail industry and related industries 1402

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Iran retail show on 2-5 January 1402 with the participation of 119 domestic and foreign companies from China, South Korea, Spain, Japan and Taiwan with the presence of shopping centers, commercial complexes, chain stores, brands and Related industries and other related groups were held in halls 35-38-A38-B38 and open space. In this international exhibition, the …

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The second international industrial marketing conference

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The second international industrial marketing conference was held on June 24, 1402 by Industrial Management Organization and Iranian Marketing Scientific Association in Tehran, Building No. 2 of Industrial Management Organization. The main topics of the conference are announced as follows: Key trends and challenges in domestic and international B2B marketsStrategies to enter international B2B markets …

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Branding in the digital age

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Are companies spending their money in the wrong place? The Internet has turned the way consumers pay attention upside down. Also, the Internet has revolutionized the economics of marketing and has made many of the traditional strategies and structures of this field obsolete. For example, in the not too long ago, the car buyer would …

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The most valuable brands of 2022

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According to the list of the most valuable brands of 2022 published on the Forbes website, the top ten brands are Apple, Google, Microsoft, Amazon, Facebook, Coca-Cola, Disney, Samsung, Louis Vuitton and McDonald’s. Of the ten mentioned brands, six brands are active in the field of technology, two brands in the restaurant and beverage sector, …

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Brand definition

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Any company that wants to sell its product with a positive result must make it special and desirable, preferably the number one choice of the target consumer. On the other hand, from the consumer’s point of view, a brand is a product. Equivalents of a promise are expectations and beliefs that are formed by tangible …

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The 4th International Exhibition of Shopping Centers, Commercial Complexes, New Approaches to the Retail Industry and Related Industries 1401

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The fourth international exhibition of shopping centers, commercial complexes, new approaches of the retail industry and related industries 1401 (Iran retail show) from 2nd to 5th of August 1401 by the specialized page of the Iran Retail Show exhibition with the joint cooperation of the public relations of the J International Exhibitions Company. A. Iran, …

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Experiential marketing

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Today, marketing has been placed in a new position, and the investigation of new scientific topics and concepts has become very important in modern marketing, and it is the experience created for marketers during the process of buying and consuming goods that is decisive. Therefore, we see the important role that the five senses play …

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