According to the list of the most valuable brands of 2022 published on the Forbes website, the top ten brands are Apple, Google, Microsoft, Amazon, Facebook, Coca-Cola, Disney, Samsung, Louis Vuitton and McDonald’s. Of the ten mentioned brands, six brands are active in the field of technology, two brands in the restaurant and beverage sector, one brand in the field of luxury goods and one brand in the field of leisure.
According to the analysis of Jharfa colleagues, in the list of top 100 brands, the automotive industry has 11 brands, the retail industry has 8 brands, the luxury goods industry has 6 brands and business services have 4 brands as representatives as described below.
Car: Toyota (position: 11) / Mercedes-Benz (position: 23) / BMW (position: 27) / Honda (position: 29) / Audi (position: 44) / Porsche (position: 57) / Chevrolet (position: 66) / Ford (position: 67) / Lexus (position: 77) / Hyundai (position: 81) / Volkswagen (position: 100)
Retail: Walmart (Position: 19) / Home Depot (Position: 34) / IKEA (Position: 40) / Zara (Position: 41) / Sivas (Position: 55) / Lowe’s (Position: 74) / H&M ( position: 76) / Costco (position: 79)
Luxury goods: Louis Vuitton (position: 9) / Gucci (position: 31) / Hermes (position: 32) / Chanel (position: 52) / Cartier (position: 56) / Roux (position: 80)
Business services: Accenture (position: 35) / Deloitte (position: 46) / Pidiliosi (position: 70) / Iwai (position: 98)