The second international industrial marketing conference was held on June 24, 1402 by Industrial Management Organization and Iranian Marketing Scientific Association in Tehran, Building No. 2 of Industrial Management Organization.
The main topics of the conference are announced as follows:
Key trends and challenges in domestic and international B2B markets
Strategies to enter international B2B markets with embargo conditions
Effective advertising and marketing communications in B2B markets
Branding and brand architecture of B2B businesses
Digital marketing and social networks in B2B markets
Consumer behavior in industrial markets
Product management in industrial markets
Product management in industrial markets
Brand development strategies in B2B
Pricing strategies in B2B
AR and VR in B2B
Cognitive science and B2B
Strategies for dealing with the gray market in the market